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Part I: Rethink Sales > Step into Your Readers’ Shoes

Chapter 3. Step into Your Readers’ Shoes

Having identified Emily as the better salesperson for her effective use of time, apply the same principle to writing. Think like your readers and you know that only so much time is available for miscellaneous communications.

After all, when was the last time you felt overjoyed about seeing a long list of e-mail messages waiting on your computer? Be honest. Don’t you feel just a little annoyed by the volume of documents you have to read just to keep up with day-to-day tasks?


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