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Part I: Rethink Sales > Recognize Your Sales Purpose

Chapter 1. Recognize Your Sales Purpose

You may be a chemical engineer or a mailroom supervisor and never sell actual products or services. After all, that is the marketing department’s job. Right? Well, yes and no.

Information technology, administration, finance, manufacturing, and distribution are all engaged in selling. Bur rather than tangible products and services, these departments are pushing intangible concepts. Guess which selling job is more difficult? You’re right—intangibles.


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