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Chapter 1. Recognize Your Sales Purpose > Persuade, Motivate, Sell

Persuade, Motivate, Sell

Every e-mail, letter, and proposal you write on the job qualifies as a sales pitch. Think about documents you turn out on a routine basis. Do they merely communicate information with a take-it-or-leave-it attitude? Probably not.

Whether or not you realize it at the time of writing, you may be trying to convince or persuade your readers to:


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