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Chapter 15. Make Your Writing Sing (for ... > Make It Visual, Tactile, or Auditory

Make It Visual, Tactile, or Auditory

Imagine that you are trying to convince three different types of readers to attend monthly safety meetings at The Dangerous Company, which manufactures explosives. List the elements in specified categories that might help encourage different types of sensors to accept this call to action:

  Visual (Sight)

Words: _______________________________________________________

Sentences: _____________________________________________________

Graphics: _____________________________________________________

Enclosures: ____________________________________________________

Packaging: ____________________________________________________

  Visual

Words: Use words such as “see,” “look,” “view,” “image,” and “picture.”

Sentences: Appeal to sight with sentences such as “Picture this: If we all faithfully attend safety meetings, there will be no ugly accident scenes in the news media.”

Graphics: Include pie charts and bar graphs showing the relationship of attendance at safety meetings to a decrease in industrial accidents.

Enclosures: Send a colorful t-shirt with a slogan regarding the safety meetings.

Packaging: Enclose the information in a professionally designed presentation folder.

  Tactile (Touch)

Words: _______________________________________________________

Sentences: _____________________________________________________

Graphics: _____________________________________________________

Enclosures: ____________________________________________________

Packaging: ____________________________________________________

  Tactile

Words: Use words such as “touch,” “feel,” “soft,” “cold,” and “wet.”

Sentences: Appeal to touch with sentences such as “At The Dangerous Company, many safety signs say ‘Do Not Touch.’ But these written warnings are not enough to ensure an accident-free workplace.”

Graphics: Include pie charts and bar graphs involving tactile features of explosions such as heat.

Enclosures: Send a rubber stress-reducing ball imprinted with a safety slogan.

Packaging: Enclose the information in a textured presentation folder.

  Auditory (Hearing)

Words: _______________________________________________________

Sentences: _____________________________________________________

Graphics: _____________________________________________________

Enclosures: ____________________________________________________

Packaging: ____________________________________________________

  Auditory

Words: Use words such as “hear,” “noise,” “loud,” “thundering,” and “crash.”

Sentences: Appeal to hearing with sentences such as “Kaboom! The sound of an explosion is something we never want to hear within one of the plants at The Dangerous Company.”

Graphics: Include set-off quotes from people talking about the noise and chaos of industrial explosions.

Enclosures: Send a mug with a safety-related scene involving peace and quiet.

Packaging: Enclose the information in a quiet-looking blue or green folder.




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