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Chapter 8. List Benefits from Your Reade... > Tell Readers What’s in It for Them

Tell Readers What’s in It for Them

Return to The Cash Company memo. Step into your readers’ shoes as you enumerate the benefits of serving on the committee regarding customer service rewards.

Achieving more comfort

Having better health

Escaping pain

Gaining praise

Being loved and accepted

Seeking more enjoyment

Satisfying curiosity

Protecting family

Having beautiful things

Being like others or being individual

Avoiding trouble or criticism

Protecting reputation

Seizing opportunity

Being safe and secure

Making work easier


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