• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Learning Objectives For: WRITING THAT SELLS

Learning Objectives For: WRITING THAT SELLS

The objectives for Writing That Sells are listed below. They have been developed to guide you, the reader, to the core issues covered in this book.

The objectives of this book are:

1) To acknowledge the importance of persuasive writing skills in most business communications

2) To describe how the S.A.L.E.S. model can help writers sell intangible ideas

3) To explain sensory styles and how to appeal to readers’ senses

4) To explore how classic sales techniques can be adapted to the writing process

5) To review writing terms and techniques for conveying information in the most direct way

Assessing Your Progress

In addition to the learning objectives, Crisp Learning has developed an assessment that covers the fundamental information presented in this book. A 25-item, multiple-choice and true-false questionnaire allows the reader to evaluate his or her comprehension of the subject matter. To learn how to obtain a copy of this assessment, please call 1-800-442-7477 and ask to speak with a Customer Service Representative.

Assessments should not be used in any employee selection process.

  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint