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Part III: Involve Your Readers’ Senses > Make It Look Good (for the Visual Read...

Chapter 13. Make It Look Good (for the Visual Reader)

Visual appeal on paper can be compared to principles of interior design. Just as you have to plan the structure, traffic flow, and focal point in a room arrangement, so too must you allow for similar elements in the written pieces you prepare. The following tips will help you make the best use of the graphics capability of your word processing or desktop design software.

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