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Part V: Get to the Point > Go Back to Basics

Chapter 31. Go Back to Basics

Just as business travelers prefer the nonstop route, business readers want information transmitted in the fastest, most direct way. In today’s time-crunched business environment, it is a big challenge just to get people to open, much less read, your e-mail message.

This part of Writing That Sells will reacquaint you with writing terms and review techniques to make your writing as lean as today’s typical downsized corporation.


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