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Put It All Together

  You are coaching Renee Gifford, a hard-driving manager at The Major Company. Because her main interest is quarterly profits, she always insists on immediate results. She badgers her staff with never-ending urgent demands.

On Renee’s last evaluation, her superiors told her that she needs to develop better communications skills with her 35-member staff. Renee wants to take an e-learning course that she can complete at home in two weekends.

As a training professional, you feel strongly that Renee would benefit more from live classroom interaction. A five-day, interactive class called “People Skills: The Key to Career Success” will be offered at your company’s off-site conference center. Write a five-paragraph S.A.L.E.S. memo to Renee using as many techniques as possible from Writing That Sells.

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  Your S.A.L.E.S. proposal should follow the five-paragraph model. It needs to emphasize career and financial benefits to Renee for taking the course in a live, classroom setting.

To: Renee Gifford

From: Your Coach

Date: June 4

Re: A live class will save you time!

Time—it certainly is the most precious commodity of the 21st century. Renee, I appreciate your desire to take training courses in the most efficient way. As you said during our phone conversation, you are an extremely busy manager here at The Major Company.

To be frank, however, I must re-emphasize that the latest research shows that live, in-classroom training produces better and faster results than online learning in certain topics. And one of those topics is managerial communication skills. According to research done by leading training organizations, participants master skills such as giving feedback and motivating staff best by practicing role plays and discussing case studies with their peers. I recommend strongly that you enroll in “People Skills: The Key to Career Success” being offered during the first five work days of every month this year at our off-site company training center in Boston.

From a learning viewpoint, you’ll receive many benefits from the live training. Specifically, you’ll be able to:

  • Master communications skills faster and easier in the long-run.

  • Learn from observing others in a classroom setting.

  • Receive valuable real-time feedback from your instructor.

  • Practice techniques in front of your colleagues.

  • Focus on the topic without at-home distractions.

To be sure, in this electronic age, classroom learning seems like a dinosaur. And it may be—in certain topics, particularly those involving rote learning such as setting up computers or balancing ledgers. But not for topics involving people skills.

Because of your busy schedule, I have already checked availability at the next classes. There is still space at the next three scheduled workshops. Would you like to sign up for the class in July, August, or September?




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