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Chapter 28. Show Gratitude

Too many salespeople put most of their effort into winning over hard-to-get prospects—and too little into catering to existing customers. It seems many of us lose sight of the value of people who are already on our side.

Just like customers in the traditional sense, readers have a wide choice of documents to read and concepts to believe in. So whenever you have managed to convince readers of the value of your products and services, ideas, or abilities, show an attitude of gratitude.


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