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Chapter 23. Offer a Package Deal

In traditional sales, a package deal involves extending your offer to include more than one product or service. Likewise, when selling ideas, you might create a package by listing various ways the concept will benefit the reader. If your purpose is to sell others on you, then give them a bundle of reasons you are the right person for the job.

DO DON’T
“When you purchase our training programs, you also get a free needs analysis, exam grading services, certificates of completion, and annual program updates.” “We offer excellent training programs.”
“An on-site childcare facility will make it easier for employees with children to stay a bit late when a project needs last-minute attention, will reduce absences due to unreliable childcare arrangements, will make it easier to recruit new employees, and will increase employee loyalty and retention.” “An on-site childcare facility will be of great benefit to our company.”
“As a member of your team, I will bring outside perspective, analytical skills, and an established network of proven vendors.” “I will be valuable addition to your team.”



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