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Chapter 37. Accentuate the Positive > Say Yes to Your Readers

Say Yes to Your Readers

The memo below exemplifies how not to write persuasively. Rewrite the memo in a positive, motivational manner, using the following techniques discussed in this section:

Keep it short

Get your readers up to speed

Make it simple

Concentrate on verbs

Write the way you talk

Accentuate the positive


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