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About This Book

About This Book

How to Use This Book

This Fifty-Minute™ Series Book is a unique, user-friendly product. As you read through the material, you will quickly experience the interactive nature of the book. There are numerous exercises, real-world case studies, and examples that invite your opinion, as well as checklists, tips, and concise summaries that reinforce your understanding of the concepts presented.

A Crisp Learning Fifty-Minute™ Book can be used in a variety of ways. Individual self-study is one of the most common. However, many organizations use Fifty-Minute books for pre-study before a classroom training session. Other organizations use the books as a part of a systemwide learning program—supported by video and other media based on the content in the books. Still others work with Crisp Learning to customize the material to meet their specific needs and reflect their culture. Regardless of how it is used, we hope you will join the more than 20 million satisfied learners worldwide who have completed a Fifty-Minute Book.

Writing That Sells is suitable for both self-study and classroom training. If you’re a teacher interested in providing a mixed-media learning experience, you can supplement the text with videos on business writing. A compatible video is Better Business Writing, based on the book of the same name by Susan Brock, published by Crisp Publications.

Writing That Sells focuses on composition strategies that motivate readers to do what you want. Nitty-gritty grammar, spelling, punctuation, and proofreading are beyond the scope of this book. These topics are well covered in other Crisp Publications titles, including Fat-Free Free Writing by Carol Andrus.

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