Overview

Dr. Kathleen A. Begley, owner of Write Company Plus in West Chester, Pennsylvania, loves words. And she knows how to put them together to get people to do what she wants.

In addition to the learning objectives, Crisp Learning has developed an assessment that covers the fundamental information presented in this book. A 25-item, multiple-choice and true-false questionnaire allows the reader to evaluate his or her comprehension of the subject matter.

Coverage includes—

  • To acknowledge the importance of persuasive writing skills in most business communications

  • To describe how the S.A.L.E.S. model can help writers sell intangible ideas

  • To explain sensory styles and how to appeal to readers' senses

  • To explore how classic sales techniques can be adapted to the writing process

  • To review writing terms and techniques for conveying information in the most direct way

Subscriber Reviews

Average Rating: 5 out of 5 rating Based on 1 Rating

"Writing That Sells!" - by Tosha on 21-JUN-2012
Reviewer Rating: 1 star rating2 star rating3 star rating4 star rating5 star rating
Excellent book on writing sells copy.
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