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Chapter 2. What’s in it for Your Organiz... > Asleep at the Switch: The Cost of La...

Asleep at the Switch: The Cost of Lazy Listening

Most of us are not good listeners. We listen at about 25% of our potential, which means we ignore, forget, distort, or misunderstand 75% of what we hear. Hard to believe perhaps, but true. Such lazy listening habits can be very costly, both to our business and to ourselves.

Poor listening is a significant problem in business today because business relies on clear communication. When communication breaks down, costly mistakes occur. Organizations pay for these mistakes with lower profits, and consumers pay for the same mistakes with higher prices.


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