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Chapter 12. The Promoting Style > What gets a Promoter’s Attention?

What gets a Promoter’s Attention?

If you want a promoter to listen to you, speak loudly and clearly, use big gestures, paint visual pictures, and lose the detail! You won’t hold their attention for long, so plan what you will say and use humor (if you are funny). Include small talk, and don’t back away from conflict. (They usually enjoy it.) It’s easier to get their attention if you meet with them in a private conference room and their cell phones are out of reach.

Listening Profile

If you see yourself as a promoting style, answer the following questions:


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