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Part I: Use Shirtsleeve English > Be Positive in Tone

Chapter 6. Be Positive in Tone

We all respond more favorably to a positive tone than to a negative tone. Negativity produces instant reader resistance. Consider these:

Negative: No smoking anywhere except the bar!
Positive: Smoking permitted in the bar only.
Negative: Positively no children admitted without an adult!
Positive: Children welcome when accompanied by an adult.
Negative: We cannot process applications received after June 10.
Positive: Please return the application before the June 10 deadline.



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