• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 25. Make Email Effective > A NOTE ON WEBSITES

A NOTE ON WEBSITES

Only 16% of netizens actually read Web pages word-for-word. Most scan for meaning. Therefore, design and write your website content to deliver maximum impact with minimum words.

When designing a website

Write scannable text: terse, tight.

State the purpose in the first line.

Use headings and labels.

Highlight key words.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint