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Part III: K.I.S.S.— Keep It Short & Simple! > Create Must-Read Reference Lines

Chapter 17. Create Must-Read Reference Lines

Put specific information in the Regarding (RE:) or Subject line to tell your reader what to expect. Think of it as a “Purpose Line.”

Typical: RE: Employee Health Coverage
Better: RE: Important Changes in Employee Health Coverage
Typical: RE: Vacation Date Requests
Better: RE: Feb 5—Deadline for Vacation Date Requests!



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