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Chapter 6. Be Positive in Tone > Avoid Negative Buzzwords

Avoid Negative Buzzwords

Some negative words convey an immediate strong resistance in the reader. Consider your reaction to these powerful words:

botched

deceptive

false

incident

incompetent

inconsiderate

inept

infuriating

mishandled

misinformed

misleading

regrettable

rude

second-rate

shoddy

thoughtless

uncooperative

unfounded

unprofessional

unqualified


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