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Chapter 36. Music (or Announcements) on Hold

Chapter 36. Music (or Announcements) on Hold

“Hold music” can be a benefit or a detriment, depending on who is listening. If your company uses hold music and you are getting a lot of complaints, consider not using it.

Taped announcements are another choice for callers on hold. If you use this to tactfully promote your business and your product, it is certainly proactive, and often a help to your callers if you have specials or technical information. But remember, except when you need to go get more information, callers should never be put on hold for a substantial length of time.


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