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Chapter 3. Be Friendly Before You Know Who It Is

Chapter 3. Be Friendly Before You Know Who It Is

SEE ALSO “SIX CARDINAL RULES OF CUSTOMER SERVICE

Have you ever called a company and were treated in a fairly average manner? Then the person with whom you’re speaking realizes you’re a friend of the boss or someone other than an average customer, and he or she brightens up! Why discriminate? Every customer is a form of job insurance for you! If you are friendly before you know who it is, you are giving the same good service to everyone. That is the way it should be. Treat every caller as though he or she is special. Every call, and every caller, is unique.


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