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Part III: Slides and Other Visual Aids > Developing and Using Visuals

Chapter 8. Developing and Using Visuals

In this section you will learn how to prepare and use slides and other visual aids in your presentation. Most presentations in the business and technical world use either overhead transparencies or, more and more frequently, computer projected slides. So, we will focus on their use. However, tips on using flip charts, whiteboards, and other media are also covered in this section.

Use slides or visuals when you need to: Do not use slides or visuals to:
1. Focus the audience’s attention

2. Reinforce your verbal message (but not repeat it verbatim!)

3. Stimulate interest

4. Illustrate factors that are hard to visualize
1. Impress your audience with overwhelming detail or animation

2. Avoid interaction with your audience

3. Make more than one main point per slide

4. Present simple ideas that are easily stated orally



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