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Chapter 6. Eight Steps to Preparing Your... > Develop Introductions and Conclusion...

Step 5:. Develop Introductions and Conclusions

The easiest way to open and close a presentation is simply to use your three-sentence Position, Action, and Benefit statement. This method for entry and exit works for 90% of business and technical presentations. However, there are times when a more formal introduction and conclusion are called for. However, keep in mind that the Position, Action, Benefit statement must immediately follow, and precede, the formal introductory device. Below you will find some common, and powerful, formal openers and closers:

Anecdote

An anecdote is a short story used to help illustrate a point. It is sometimes humorous but not always. An example might be something like this: “My son came to me the other day and said, ‘Dad, if you raise my allowance by $2.00 I’ll mow the lawn twice each week. For another 10% you will get the best looking lawn in the neighborhood.’ In the same way, if we raise salaries for our production workers 10%, we should expect to increase productivity.”


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