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Step 1:. Analyzing Your Audience

Put yourself in the shoes of the people who will be listening to your presentation. When analyzing your audience, you have five items to consider:

Needs

It is important to find out in advance of the presentation what the group thinks they need–this may be quite different from what you thought they needed. The speaker then must find a way to resolve the discrepancy. You can ask a representative of the audience about this, or, before you start the presentation, you can ask the audience, if appropriate, what they need to hear.


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