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Chapter 9. Multicultural Etiquette > Defining the Challenge

Defining the Challenge

The problem is, of course, that while differences in people are important and rewarding, they are also challenging. Sometimes it’s hard to recognize one nationality from another. Certain people may not react when you speak to them or perform in the way you expect, and that may make you uncomfortable. What moves you doesn’t seem to motivate them in the same way, and that may cause you to question their motives.

Unfortunately, our business dealings with coworkers and customers are often swift and impersonal, so we don’t have much time to analyze or try to figure out how they would like to be treated. At the very least, we must remember that all people want to feel valued, respected, heard, and understood. They don’t always expect a “yes,” but they always expect an “I’ll try.” They all want you to provide the product, service, or behavior you promised, in a way that is respectful and personal. They want you to quickly and efficiently solve any problems that arise and apologize if something goes wrong.


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