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Preface

Preface

Leading and attending meetings, writing business documents, and giving presentations are some of the most important communication activities in business. As a business professional, you can greatly enhance your own and your organization’s success by improving your skills in these three areas.

  • MEETINGS. Millions of business meetings are held every day in the United States alone. Because of the increasing prevalence of participative management systems and team decision-making strategies, effective meetings have become more important than ever. As you rise in your organization, you are almost certain to attend more meetings, so your skills as a meeting leader and participant can be keys to your success at higher levels. This book offers several strategies for improving the quality not only of your “live” meetings but also—in this new edition—of your teleconferences.

  • MEMOS. Documenting accomplishments and ideas is critical to your organization’s progress and to your personal record of contributions. Moreover, a significant portion of many professionals’ days consists of reading business documents. The best business writers write for their readers, so this book offers techniques that will not only help you write your documents more easily, but will also make them more reader-friendly.

  • PRESENTATIONS. Some of the most important moments in your career can be the moments you stand up to present your ideas to colleagues. As Roger Ailes implies in the title of his fine book, You Are The Message (DowJones Irwin, 1988), audiences associate the quality of your presentation technique with the quality of your ideas and your very identity as a professional. Excellent technique not only helps achieve your purposes but also enhances your professional credibility and self-esteem. This book proposes several attitudes and techniques that can help you organize and deliver high-quality professional presentations. This 1997 edition also contains tips on presenting with laptops and LCD panels, and on videoconference presentations.

The success of any business depends on relationships, and business relationships depend on clear communication. Clear communication depends on clear purposes, careful attention to the message, and thorough awareness of the audience—premises which underlie all three sections of this book. My goal in this book is to give you ideas to help your business communications become more clear and productive, and in doing so to help your business relationships become more harmonious and satisfying.

Phillip E.Bozek, President

Communication Designs, Inc.

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