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Chapter 8. Plan to Speak to Listeners on... > Tip 36 Use “Quick Specifics” For Hig...

Tip 36 Use “Quick Specifics” For High Credibility

Remember that schoolteacher who wrote a few words of Latin and Greek on the board one day years ago? You were impressed, thinking to yourself, “Wow, Miss Cassidy knows Latin and Greek!” Remember when you met that new golf partner, watched him hit a great tee shot on the first hole, and assumed he was an excellent golfer?

We think this way because we have a tendency to generalize from specific experiences. We tend to assume, rightly or wrongly, that behind any specific behavior is a general pattern of knowledge, skill, or similar behavior.


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