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Chapter 4. Getting Started > Tip 23 For Team Brainstorming, Use Sticky Notes

Tip 23 For Team Brainstorming, Use Sticky Notes

For another technique that can be useful for team brainstorming and can be easily adapted to individual brainstorming of business documents (and presentations), try Sticky-Note Brainstorming.

How to Use Sticky-Note Brainstorming

Purpose: To generate and organize creative ideas of participants

Duration: 8–15 minutes

Materials Needed: Flipchart pages or large clear surfaces; one pad of sticky notes and a pen or pencil for each participant; a marking pen

  1. Preliminaries. Decide what kind of information you want. Give each participant a pen or pencil and a pad of sticky notes. Explain brainstorming guidelines to participants:

    - Write quickly.

    - Don’t edit or criticize yourself or others.

    - Write one idea per sticky note.

    - Then stick the note anywhere on the flipchart or surface.

    - Say the idea out loud while you stick it on the flipchart.

  2. Data collection. Begin the brainstorming period. Allow a few minutes. If you wish, time the activity.

  3. Organizing data. Ask participants to group things together that seem to belong together. Tell them to make 3–7 categories out of the brainstormed ideas. Give them a few minutes to do this.

  4. Naming categories. Ask a participant to circle the groups of related sticky notes and ask the group to label the categories. Tell them if the category names don’t fit, they may need to reorganize the notes. Write the category names on the chart near the appropriate groups.

  5. Presenting results. When the participants finish categorizing, tell them how long they took. Congratulate them on their results.



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