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Chapter 4. Getting Started > Tip 21 Try “Cluster” Brainstorming

Tip 21 Try “Cluster” Brainstorming

An excellent technique to brainstorm a new topic is to make “cluster” diagrams of your ideas. Clustering looks like the following diagram—a diagram I used to brainstorm this page. (Look carefully; you’ll see virtually all the page’s ideas.)

Clustering lets you work with words in a nonlinear, almost pictorial way; you create both design and language, using both your right and left brain. Clustering is quick, and it’s fun. Clustering is also interruptable—because it’s nonlinear, you can easily pick up where you left off.


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