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Chapter 6. Getting it Right > Tip 33 Make Your E-Mails Reader-Friendly

Tip 33 Make Your E-Mails Reader-Friendly

The Advantages of E-mail

E-mail, like death, taxes, and television, is probably here to stay. E-mail can be a wonderful medium with many advantages—it’s quick, immediate, generally inexpensive, fairly easy to use, and even environmentally friendly when it saves paper. E-mail is almost universal among modern business professionals, which adds another advantage—the ability to send the same message to many people at once. Moreover, e-mail messages can often be kept permanently in computerized files as legitimate documentation.

The Disadvantages of E-mail

These last two advantages—wide connectivity and permanence—are also disadvantages. The ability to send one message to many people may lead to “shotgun” messaging, where many users receive many irrelevant messages. (One of my clients told me he receives an astonishing 600 e-mails daily, only a few of which he needs to see.) Permanence is another problem; maybe your confidential e-mails are kept indefinitely somewhere. You may never know, because you can’t shred e-mails like you can paper.


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