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Chapter 6. Getting it Right > Tip 28 Write Memo Headlines for Instant Clarity

Tip 28 Write Memo Headlines for Instant Clarity

Imagine if today’s front-page headline read only “Supreme Court.” “Not very informative,” you’d say. “Why do I have to read the fine print to get the main point?”

We could say the same about the “subject” lines of many business memos. For example: “Management Meeting.” What’s this memo’s point? Is it an invitation to a meeting? An agenda? A suggestion for the next meeting? A complaint? You can’t tell; you’d have to read the fine print. In a way, this subject line is an incomplete headline.


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