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Chapter 1. Before the Meeting > Tip 2 Think Purposes, Not Meetings

Tip 2 Think Purposes, Not Meetings

Meetings are an important aspect of business life, but many managers feel that they attend far too many meetings. Studies show that marketing executives meet for an average of 21 hours a week, and CEOs spend a staggering 69% of their time in meetings. Meetings can be very expensive investments of time away from other duties. Do we really need all those meetings to get things done?

Maybe not. A way to find out is to think purposes, not meetings. Before you resort to another meeting, specify what you want to accomplish and consider what other forms of communication might accomplish your purposes. (Remember, a meeting is basically a form of communication.)


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