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Chapter 23. Value-Adding Letters > A Broad Formula for Effectiveness

A Broad Formula for Effectiveness

Whether you are making a networking contact, a direct approach to a hiring manager in a company you’d like to join, or a contact with an internal or external recruiter for a specific job, there is a basic composition process that will serve you well.

Take time to define your message, beginning with very open-ended thinking about possible content. Travel with the question, “What could add value to my resume for this particular purpose, with this specific person?”


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