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Chapter 23. Value-Adding Letters > Persuasive Communications

Persuasive Communications

Your basic purpose in writing is to stimulate interest and involvement. You want to tap someone to think along with you on opening up possibilities for new employment. You want to motivate someone to consider hiring you or opening doors to others with hiring needs. You want to convince someone to advise you, introduce you, recommend you, sponsor you…

So, consider carefully what you want to say and how you want to say it. Think hard about what information you can provide, what points you can emphasize, what language you can select to create allies and advocates for your initiatives.


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