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Chapter 15. Sample Proposal

On the following pages is a complete proposal that is more formal and technical as well as organized differently from the others you have seen in this book. For example, the proposal includes an overview letter followed by these sections: more information about the company, a description of the people who will be doing the work, fee estimates, and special strengths the company has to offer.

Take a few minutes to review this sample proposal. After you finish, put yourself in the place of the recipient, Enterprise Insurance Company, and answer the following questions:


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