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Part II: Writing Successful Reports > Sample Report Using the Motivated Sequenc...

Chapter 9. Sample Report Using the Motivated Sequence Outline

Ken Castle, manager of the creative graphics department at Phoenix Graphix, is writing a memorandum report to Bill Sayers, president of the company, to persuade him to hire a new camera-ready technician. Here is Ken’s report, which follows the Motivated Sequence Outline introduced earlier.

  MEMORANDUM

TO: BILL SAYERS

FROM: KEN CASTLE

RE: EXPANDING THE CREATIVE GRAPHICS DEPARTMENT

DATE: SEPTEMBER 13, 19XX
ATTENTION Creativity and professionalism are qualities that enabled Phoenix Graphix to double its sales last year. We can continue to increase our sales in the creative graphics department this year if we hire another creative, professional person.
NEED When we first developed the creative graphics department five years ago, we had two employees—and just enough work to keep them busy. Since then, sales for Phoenix Graphix have been steadily increasing and, according to our accountants, the creative graphics department has been responsible for 45% of that growth. We’re confident that we can continue growing, but we need to consider hiring a camera-ready technician to complete our staff.
SATISFACTION Fortunately, I recently interviewed a woman named Adrienne Smith, who has experience in camera-ready art and sales, and a degree in Business Administration with a minor in Commercial Art. Adrienne would be a perfect fit for our needs.
VISUALIZATION After interviewing Adrienne I was excited by her blend of skills. Her four years’ experience in paste-up and camera-ready art will help us better serve clients. No longer will we have to hire outside vendors for this kind of work. Her background in sales and training is a bonus. As we grow, she can help train others to prepare camera-ready art.
ACTION Given the opportunity, I believe that Adrienne would contribute substantially to the creative graphics department’s growth and development. I recommend we hire her immediately—before some other company discovers her!
  I will call you on Thursday, the 15th, to discuss the possibility of offering Adrienne a position.



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