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Chapter 6. Using a Consistent Style

The characteristics of your writing make up your writing style. Generally, the less attention you attract to the way you write, the more attention you will draw to what you say. Often, business writing seems cold and impersonal— due, in part, to the tone of it as you read in the previous section. And tone is part of style.

Why do we need to think about style? Here are four reasons:


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