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Please Start Here… An Introduction to CORE CONTROL

Please Start Here… An Introduction to CORE CONTROL

In the preface you read that we are using a formula to learn basic business writing skills. Picture in your mind some crazed English professor busily stirring beakers of strange chemicals to create a magic formula for clear writing. By dipping our pens in the formula, we suddenly become the Shakespeares of business writing. Why can’t writing be that easy? Perhaps it can. Almost.

The writing formula you will learn in this book will make your writing tasks much easier. By formula, we mean that every sentence has a pattern that is similar in all sentences. This pattern is so much the same in every sentence that we can always depend on it. From this basic pattern, we have created an easy-to-follow formula called CORE CONTROL. In the beginning of the book you will be introduced to the nouns and verbs that make up this CORE CONTROL formula. Starting with the noun-verb formula, you will practice writing short, clear, complete sentences. Then you will write longer sentences, then paragraphs, and finally, complete letters, memos, and essays.

The noun-verb formula is based on the idea that the subject (a noun) and the verb form the core of any sentence. Sentence cores are like apple cores because they both contain seeds. In writing, the core of the sentence is the noun and the verb. These are the seeds from which sentences grow. The core is the most important part of the sentence. Without a subject and a verb (the core), we do not have a complete sentence. When you are consciously choosing the nouns and verbs that make up the core, you are using CORE CONTROL. This book shows you how to choose the right words, why you should choose them, and how they help you write more clearly.

To better understand what a sentence is and what it does, let’s begin by studying the complete and incomplete sentences on the next page.

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