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Chapter 9. Proposals > 2.3.1 The Brief Proposal

2.3.1 The Brief Proposal

In Document 6, Charles Macklin, a market specialist for a large gas company, must persuade Reverend Kenneth Majors, pastor of a rural church, to consider adopting natural gas as a heating source. While Macklin realizes that he must argue the advantages of natural gas over butane as an energy source, he also realizes that he must translate the complex calculations used to determine cost savings so that they are clear to a non-specialist. (Recall Figure 2 ). Additionally, Macklin realizes that he must present his reader with the potentially upsetting fact that laying a main line extension to the church will be costly.

Careful study of Document 6 reveals that Macklin has woven a tight argument:


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