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Part III: Sources of Resistance to Persuasion > Possible Sources of Resistance

Chapter 15. Possible Sources of Resistance

In general, the most common reasons why an audience initially resists the plan, ideas, or point of view you support will include:

  1. CONFLICTING VALUES, ATTITUDES, OR LOYALTIES.

  2. APATHY OR SKEPTICISM.

  3. A NEGATIVE IMAGE OF YOU AS A COMMUNICATOR.



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