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Part III: Sources of Resistance to Persu... > The Critical Question to Ask Yoursel...

Chapter 14. The Critical Question to Ask Yourself

To understand why your audience feels a certain way, it is important to ask yourself the following question:

“Okay, I accept that my audience (or most of them) are UNDECIDED (or UNFRIENDLY, or whichever category you identify)—but why do they feel this way?”



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