• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 15. Possible Sources of Resistan... > A Negative Image Compromises Your Cr...

A Negative Image Compromises Your Credibility

This source of resistance is most important to understand and correct. We have all at times resisted others who have tried to influence us simply because of who they were.

From a purely logical point of view, who we are shouldn’t have anything to do with the worthiness of what we say. After all, the silliest or meanest person in the world could say that “two plus two equals four,” but that wouldn’t make the statement wrong. However, it’s a mistake to conclude that who we are has nothing to do with how an audience reacts to the things we say.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint