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Be Positive!

Think about the positive emotions you want to create and what causes them. What causes joy, gratitude, or hope? Then SHOW your audience, as clearly and vividly as you can, how these feelings are involved in the ideas you are communicating.

Think about what these positive emotions look and feel like. How do people look and act when they’re excited, or optimistic, and so on? Then show your audience these images, as clearly and vividly as you can, by describing or introducing other people who are motivated, and by showing these characteristics in yourself. Nothing can undermine your attempts to influence others like looking disinterested when you’re talking about optimism, looking bored when you’re talking about hope, or looking irritated when talking about gratitude. Show your audience positive emotions, and that you understand them, in your own words and actions and in the words and actions of others! “Like kindles like”—enthusiasm kindles enthusiasm.


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