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Chapter 16. Communication Myth #7 > Audience Perceptions

Audience Perceptions

This is a myth and not fact for two reasons. First, most people have never been trained in formal logic and reasoning. Most of us never get beyond the surface of this specialized area of study. That is not as important as the second reason why a logical, perfect argument won’t always persuade an audience:

Formal logic, with all its rules and principles, does not describe the way people think and decide in everyday situations!



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