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Chapter 12. Communication Myth #6 > Uninformed Audience Strategies

Uninformed Audience Strategies

Remember that influencing UNINFORMED audiences is still persuasion—it’s still using speaking or writing to influence their judgments. (We never really try to “inform” people without assuming or hoping that they’ll act or feel differently based on the new information, do we?)

In general, the strategy for persuading uninformed audiences is to downplay the fact that any persuasion is going on!



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