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Chapter 11. Communication Myth #5 > General Strategies based on Degree of Resis...

General Strategies based on Degree of Resistance or Support

In SECTION III you will look at specialized strategies for dealing with why certain audiences are hostile or undecided, but for now you will consider the general strategies for each type of audience—from ACTIVELY UNFRIENDLY to ACTIVELY SUPPORTIVE.

Actively Unfriendly Audience Strategies:

The most important thing is to “de-ACTTVE-ate” them! Even if they remain UNFRIENDLY, nothing matters as much as getting them to stop actively working against you!


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