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Chapter 9. Communication Myth #3 > Move Your Audience in the Richt Direction

Move Your Audience in the Richt Direction

Remember: Any movement from the bottom of this list (openly unfriendly) toward the top (openly supportive) is persuasion!

For example, if an ACTIVELY UNFRIENDLY audience can be made into an UNFRIENDLY audience—still hostile, but not ACTIVELY working against you—that’s persuasion, and you’re better off than you were before!



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