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Part I: About Persuasion

Part I: About Persuasion

It’s a familiar problem: Smith has a perfectly good idea, explains it clearly to Jones and Wilson, yet they don’t follow Smith’s advice. So good ideas are lost, good proposals lack support, or good decisions are not made. Why? You often wonder.

INFLUENCING OTHERS not only answers why, but also gives you the basic rules for anticipating and preventing such problems in your own communication.



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