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Part I: About Persuasion > Goal Setting

Chapter 5. Goal Setting

In the rest of this book, we’re going to apply the basic skills of communication to guidelines for different kinds of persuasive situations and audiences. Based on the results of the preceding self-test, what goals do you want to achieve in using this book?

I intend to:

work to substitute proven guidelines of persuasive strategy for any myths about persuasion I may have.

improve my ability to read contextual clues so that may anticipate resistance from a given audience.

improve my ability to analyze communication situations to determine the general kind of strategy needed.

improve my ability to apply my communication skills to deflect or defuse resistance to persuasion that might an prevent my success.

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